top of page

Fetch Me Some Copy!

Creative Copywriter/Brand Messaging/Product Naming/Content Creation/Marketing Copy

see. view. scroll through, scroll down.

To play, press and hold the enter key. To stop, release the enter key.

M.A.C COSMETICS

As creative copywriter I was responsible for establishing a text identity for this Estee Lauder brand. This included theme creation, shade naming, and writing all the required collateral for this globally renowned cosmetics company.

To play, press and hold the enter key. To stop, release the enter key.

REAL ESTATE BRANDING

A condo is in the works. A name is needed. And a "narrative" too. Working with Toronto-based 52 Pick-Up, I provided the names and copy for many award-winning condominium projects.

To play, press and hold the enter key. To stop, release the enter key.

BOOKS, PROMOS, ETCETERA

Words are the tools that bring ideas stories, brands, and products to life. Here are some of the more whimsical elements of my portfolio. Some of them have even won awards.

"WHAT IS LOVE" - A BOOK

A collaborative book with photographer Nicola Majocchi and art director, Jacqueline Moorby.

To play, press and hold the enter key. To stop, release the enter key.

Screen shot 2016-03-22 at 12.15.50 PM

Screen shot 2016-03-22 at 12.15.50 PM

Screen Shot 2019-06-25 at 10.00.21 AM

Screen Shot 2019-06-25 at 10.00.21 AM

Screen shot 2016-03-22 at 12.15.50 PM

Screen shot 2016-03-22 at 12.15.50 PM

1/2

VARIOUS PROJECTS

bottom of page